What are a few of the ways smartphones have shifted the way we consume media? - keep reading to discover more.
In check here the current digital age, smart phones have become one of the most common devices that individuals are using to watch videos and access media. Nowadays, many social media networks are offering unlimited feeds of short, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms enable users to see a variety of personalised content and interact immediately, making these videos a lot more appealing and addictive than conventional media. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Consequently, this pattern is evolving the way individuals are actively seeking for and expecting to receive knowledge, in a much faster, much shorter and more visual format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the method by which individuals are getting their news reports is also changing. Individuals are increasingly turning towards online news sources, instead of watching TV, to discover existing worldly affairs. However, simultaneously, due to a continuous circulation of info, individuals are becoming overwhelmed by big volumes of content. In response to this, news groups are re-engaging audiences by making short form content that is more clear and simpler to navigate. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for supplying individuals with dependable and authenticated news sources, in a format they can easily follow.
In recent years, with the rise of digital media, the way in which people consume content has changed considerably. For many years, standard television was the primary source of family entertainment for most people. However, since the development of internet streaming platforms, many viewers are averting from arranged tv, particularly among younger people. Instead, international media content analysis shows that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience consumption habits. These services are popular for allowing individuals to watch the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the marketplace.